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Chocolate Museum ( Choco-Story)

The museum dips its visitors in the history of cocoa and chocolate. From the Maya and the Spanish conquistadores to the chocolate connoisseurs of today. Children can explore the museum via a fun chocolate search game. Chocolates are made by hand and sampled on the premises. A 5-minute walk brings you to Vlamingstraat 31, where you will find the Choco-Jungle Bar, which is also part of the museum.

A unique collection

Choco-Story aims to answer these and other questions while bringing to life the 4000-year-old history of chocolate in words, pictures and flavours.

The museum submerges you in the exciting world of chocolate and takes you on a journey of the senses through time.

A feast for the eyes, but also for the nose and the taste buds!
Young or old, passionate chocoholic or simply interested, the Chocolate Museum will stimulate your fascination.

Innumerable authentic artefacts will undoubtedly capture the hearts of historians too.

Demonstration and tasting

The museum is composed of three parts, telling the story of the origin and evolution of chocolate through a unique collection of almost a thousand objects. Besides the history, the museum also reveals how chocolate is made, with special attention for the variety of raw ingredients and the development of the production process.
In the demonstration centre visitors will uncover the secret of beautiful silky chocolate and get the opportunity to taste the chocolate products made in the museum.

A passion for chocolate

The museum is a private initiative inspired by the Van Belle family, passionate chocolate lovers, and sponsored by Belcolade, the last manufacturer of authentic Belgian chocolate that is still Belgian-owned.
The private collection of around a thousand objects makes the museum unique of its kind in Belgium.

Our mission:

“To make known the story of the transformation of cocoa into chocolate and to promote the health and quality aspects of Belgian chocolate.”